Science is the process of experimenting and observing to gain knowledge of our world. That knowledge then informs the development of theories that can then be tested and validated. This scientific method leads to innovations that improve lives, such as new drugs and medical developments. Business is about identifying the needs of society and generating innovative products that meet these demands, while also considering the possibility of growth, profit margins and social benefits. Together, science and business are a formidable combination which propels our society forward.
Scientific breakthroughs rarely go anywhere without the backing of an enterprise community that recognizes the need and http://scorbe.de/ is eager to bring the idea to the market. In many cases, that means that scientists need to become proficient in the business of things.
One method is through the growing practice of science to business (S2B) marketing which allows researchers to more effectively market and sell their research, while also protecting intellectual property. Some universities have even set centers specifically for S2B, and a few journals have sprung up that focus on the development of S2B marketing.
There’s also a place for «softer» skills of business that help to establish a solid base for success. This includes critical-thinking, communication, and the managing of projects. Leading universities such as Woxsen provide undergraduate programs that provide students with the tools needed to be successful in the business world. The Bachelor’s of Science in Business is a 120-credit program with options for concentrations in Accounting Systems, Management Information Systems, Marketing, and Innovation and Entrepreneurship.